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You can get your daily dose of biomedical images with the MRC’s Biomedical Picture of the Day (BPoD) blog. There’s the Great British Bioscience (BBSRC) blog, providing bite-sized bioscience highlights. There are a selection of brilliant Tumblr blogs for science communication. Tumblr is also a great way to bring awareness to the research itself. Publishers, institutes, researchers, and schools are using Tumblr to promote scientific findings, with the help of vibrant and appealing images. We are seeing plenty of researchers and institutions taking advantage of images, especially through the microblogging service, Tumblr. This is necessary when if you want the work you’re promoting to have an impact on users.
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Images also have the potential to get an emotional response from your audience. With an image, you can help explain these tough concepts without taking up too much space. With this in mind, you can use these images to drive users to research.Īnd what if you have limited characters to write with? Twitter only allows users 140 characters of text, which can sometimes make it difficult to convey a complex message. Visuals are one way of grabbing your audience’s attention and gaining interaction, especially on Facebook. A post on social media accompanied by an image is 10 times more likely to receive engagement.
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This is often a fact that advertisers use to their advantage.Īs Social Media Assistant at BioMed Central, one thing I’ve realised is how vital images are in my role. These primitive behaviors come into play even now in our everyday lives. A gatherer would need to be able to identify certain shades of red berries during their forage. Quick processing of visual information would have saved our ancestors from the attack of a predator or during a hunt for food. Our vision senses are by far our most active of the senses. People tend to recognise familiar faces within 380 milliseconds, which is pretty speedy.īright colors capture our attention because our brains are wired to react to them. The human brain is able to recognise a familiar object within 100 milliseconds. When we see a picture, we analyse it within a very short snippet of time, knowing the meaning and scenario within it immediately. Think about this blog, for example: did you look at the words first, or the image? Images are able to grab our attention easily, we are immediately drawn to them. Our love of images lies with our cognition and ability to pay attention. A large percentage of the human brain dedicates itself to visual processing. Images help us learn, images grab attention, images explain tough concepts, and inspire. We’ve all heard the cliché, “a picture tells a thousand words”, but there is real value in using images to promote scientific content. How we can use images to promote and communicate science